Research Report · Free
Digital Marketing Trends
The channels, formats, and budgets defining performance marketing this year — benchmarked across real campaigns and spend.
Download the reportFeb 2026 · PDF · 64 pages
NineXGroup Research
Digital Marketing
Trends
7
channels benchmarked
+34%
shift toward AI-led creative
2026
budgets & forecasts
40+
campaigns analysed
What's inside the report
01
The Channel Shift
Where attention and budget are moving — and the channels quietly losing both.
02
AI in the Creative Stack
How generative tools are reshaping production, testing, and creative velocity.
03
GEO & Discovery
Generative engine optimisation and the next frontier of organic visibility.
04
Performance & Measurement
Attribution that survives privacy changes, and the metrics that still matter.
05
Conversion Psychology
Why emotion-led funnels outperform feature-led ones, with real examples.
06
The 2026 Budget Blueprint
How to allocate spend across channels for the year ahead.
Plan your year on real data.
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